Privacy Policy

Welcome to sunnyBet. This Privacy Policy outlines how we collect, use, store, and share your personal information when you access our website sunnybet.gb.net and use our services. By using our platform, you consent to the practices described herein. If you do not agree with any part of this policy, please do not use our services.

1. Data Controller

sunnyBet is operated by SunnyBet Ltd, registered in the United Kingdom. We are the data controller responsible for your personal information. Our registered office is at 123 Betting Street, London, United Kingdom, WC1N 3AX. For any queries about your privacy or data protection, please contact our Data Protection Officer at [email protected].

2. Information We Collect

We collect and process the following categories of personal data to provide you with our services safely and in compliance with UK gambling laws:

  • Identity data: full name, date of birth, gender.
  • Contact details: email address, phone number, postal address.
  • Account information: username, password, account preferences.
  • Financial data: deposit and withdrawal details, payment method information.
  • Technical data: IP address, device identifiers, browser type, operating system.
  • Usage data: details of your interactions with our website and services, including login times, bets placed, and gaming activity.
  • Verification data: documents and information provided to verify your identity and age, such as passports or driving licences.
  • Special category data: sensitive information such as health data or ethnicity, only if you choose to provide it voluntarily (e.g., for responsible gambling support).
  • Third-party data: information obtained from credit reference agencies, fraud prevention services, and responsible gambling organisations.

3. How We Use Your Personal Data

Your personal data is processed to:

  • Register and manage your account, ensuring you meet the legal age and eligibility criteria.
  • Process deposits, withdrawals, and payments securely and efficiently.
  • Comply with UK Gambling Commission requirements, including anti-money laundering (AML) and responsible gambling obligations.
  • Communicate important information regarding your account, transactions, and any changes to our services or policies.
  • Provide customer support and respond to your enquiries.
  • Manage promotions, bonuses, and competitions, where applicable.
  • Conduct marketing activities, only with your explicit consent, including personalised offers and newsletters.
  • Improve our services, website functionality, and user experience through analysis and feedback.
  • Detect, prevent, and investigate fraud, money laundering, and other unlawful activities.
  • Fulfil legal and regulatory obligations imposed by UK authorities.

4. Legal Basis for Processing

We process your personal data lawfully under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. Our legal grounds include:

  • Contractual necessity: to perform our contract with you and provide services.
  • Legal obligation: to comply with gambling laws, anti-money laundering regulations, and other statutory requirements.
  • Legitimate interests: to protect our business from fraud, to improve services, and to maintain security.
  • Consent: for marketing communications and processing special category data when relevant.

5. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes outlined above and to comply with legal obligations. Generally, data is kept for up to five years after account closure or last activity, except where longer retention is required by law (e.g., for self-exclusion records or ongoing investigations).

6. Marketing Communications

With your consent, we may send you marketing emails or messages about our products, services, or promotions. You can update your preferences or opt out at any time via your account settings or by following the unsubscribe link in any marketing communication.

7. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience, including:

  • Ensuring website functionality and security.
  • Remembering your preferences and settings.
  • Analysing usage patterns to improve performance.
  • Delivering relevant advertisements based on your interests.

You can control or disable cookies through your browser settings; however, some cookies are essential for the website to operate correctly.

8. Sharing and Transferring Your Data

Your data may be shared with:

  • Service providers such as payment processors, software suppliers, and customer support providers.
  • Regulatory and law enforcement agencies, including the UK Gambling Commission and National Crime Agency.
  • Fraud prevention and identity verification agencies.
  • Affiliated companies within the sunnyBet group.
  • Any third party you authorise us to share your data with.

If your data is transferred outside the United Kingdom or the European Economic Area (EEA), we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the UK Information Commissioner’s Office.

9. Data Security

We implement robust technical and organisational measures to protect your personal data against unauthorised access, loss, alteration, or disclosure. Our security controls are regularly reviewed and updated to maintain compliance with industry standards and legal requirements.

10. Your Rights

Under UK data protection law, you have the following rights regarding your personal data:

  • The right to be informed about how your data is used.
  • The right to access the personal data we hold about you.
  • The right to rectify inaccurate or incomplete data.
  • The right to erasure (“right to be forgotten”) in certain circumstances.
  • The right to restrict or object to processing in specific situations.
  • The right to data portability, allowing you to receive your data in a structured, commonly used format.
  • The right to withdraw consent at any time, without affecting prior lawful processing.
  • The right not to be subject to automated decision-making with legal or similarly significant effects.

To exercise your rights, please contact us at [email protected]. We will respond within one month, as required by law.

11. Updates to This Privacy Policy

We may update this Privacy Policy occasionally to reflect changes in our practices, legal requirements, or services. We encourage you to review this page regularly. Continued use of our services after updates indicates your acceptance of the revised policy.

12. Complaints

If you have concerns about how we process your personal data, please contact us first at [email protected]. You also have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO) via their website at ico.org.uk.

13. Responsible Gambling

sunnyBet is committed to promoting responsible gambling. If you feel that gambling is affecting your wellbeing, please seek help and support from organisations such as BeGambleAware. We also provide tools to help you control your gambling activity, including deposit limits, self-exclusion, and reality checks.